There are lots of things we can do to make sure our websites look the best they can – it is important to keep your site looking great, as it is often the first port of call for your prospective customers and clients. We have all done it, Googling a company to find their website! You need to make sure your site gives the good impression you want it to for your readers.
First off, make sure you are always using a plain background. We see people all the time who have naff animated backgrounds, or backgrounds with excessively busy patterns on them. These are highly distracting for your readers, and are likely to make people turn off and move onto another company. Stick to neutral backgrounds in light shade for the easiest reading.
Font size is another important feature – you need to remember that people will be viewing your site from different devices now, not just desktops. Make your fonts large enough to read comfortably on all screen sizes.