SEO, or search engine optimisation allows you to rank your site for a selection of keywords or phrases. These are the search terms people tend to type into the search bar in order to find services or products. You might sell perfumes, so a key word for you could be “cheap perfumes” or similar.
If you rank highly for that keyword, your site will appear further up the list than others. The best position to be in is position 1. That is the very top of the Google search. This position gets all the clicks, as people tend to only really look at pages within that first search page. If your site is on page 2 or 3, it is much less likely to get the people looking at it.
In order to get your site ranking highly for your chosen keywords, there are a number of techniques you can employ. We use a range of whitehat SEO techniques, which work in line with Google’s rules and algorithms. Some examples include optimisation of onsite aspects like heading tags and title tags. We also get your site to be linked from other websites in order to increase the authority of the site. Getting your site mentioned on a popular blog or industry website can make a huge difference.